What if it’s not a glass ceiling that’s holding you back,
but rather a sticky floor?

From high-achieving ceiling breaker and sticky floor survivor, Erica Anderson Rooney introduces the SNAP method, a neuroscience-backed method for altering the subconscious beliefs that hold us back.

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    The Power to
    Clean Up Your Sticky Floors

    Have you ever struggled with impostor syndrome, perfectionism, fear, or burnout?

    Success and fulfillment have always been the goal, but you find yourself stuck, making it impossible to move forward.

    Women face unprecedented challenges in the workplace and find themselves staring up at the glass ceiling. But what if it wasn’t the glass ceiling that was holding you back . . . but rather your own “sticky floors”—those limiting beliefs and toxic behaviors that are within your control?

    Erica is a sticky floor survivor. As a high-achieving ceiling breaker and C-level leader, she masked her struggles to everyone around her—even herself. From feelings of being an impostor to using wine to cope with burnout, it wasn’t until she was faced with the shocking reality that she could lose everything that she stared down her deeply held beliefs about being a “perfect” wife, mom, and executive. Ultimately, Erica was able to snap out of her sticky floors and find fulfillment, and uses her stories to help other women navigate their paths to success.

    Snap Out of Your Sticky Floors

    Download the Values Exercise

    Advanced Praise

    “As a successful woman who’s faced her own share of limiting beliefs, I understand the impact of ‘sticky floors.’ Erica Rooney’s four-step science-backed SNAP Method is a practical and powerful way to transform your mindset so that you create the life you want.”

    Mel Robbins, CEO of 143 Studios, New York Times bestselling author, and host of The Mel Robbins Podcast

    “Glass Ceilings and Sticky Floors digs into the unseen barriers that hold women back and often aren’t talked about, shedding light and giving hope to all the women who have stayed small and quiet for far too long. If you want to conquer self-doubt and redefine success, this is it!”

    Kelsey Pumel Woods, domestic violence survivor and advocate, TikTok star, and entrepreneur

    “We talk a lot about glass ceilings. But we don’t talk nearly enough about sticky floors. I love how Erica shifts our focus, energy, and power to the people, places, and programs that propel us forward. Through her proven method, you will notice the glimmers of the sticky floors exponentially more than the traumas involved in the broken glass ceilings. And that leads to sustainable, transformation change. That is how we hype women.”

    Erin Gallagher, CEO and founder, Ella | Hype Women, executive producer and host, the Hype Women podcast

    “Erica’s book is a testament to the transformative power of embracing your potential and challenging the status quo. Her science-backed approach cuts through doubt, empowering you to shatter invisible barriers. For anyone stuck on their own ‘sticky floors,’ Erica offers a clear path to the life you envision. A must-read for the ambitious.”

    Emma Green, CEO and founder, Your CEO Mentor

    “With raw authenticity, Glass Ceilings and Sticky Floors explores the unseen barriers that hold women back, offering a road map for personal growth. Erica’s story is a rallying cry for every woman seeking to conquer self-doubt and redefine success on her own terms.”

    Tricia Montalvo Timm, author of Embrace the Power of You: Owning Your Identity at Work

    Meet Erica

    Keynote Speaker, Executive Coach, Chief People Officer, wife, mom, entrepreneur, and fitness fanatic.

    Erica Rooney is a leadership expert, AI educator, and Chief People Officer with over 15 years of experience shaping workplace culture and advancing women into positions of power. She is the author of Glass Ceilings and Sticky Floors, and the AI Gap: Women, AI and the Next Great Leap Forward, where she explores how bias in training data is shaping the future of work and why women must be a part of building what comes next.

    She hosts the Glass Ceilings and Sticky Floor Podcast, and co-hosts AI Voice or Victim, translating complex AI concepts into practical, human centered insights leaders can actually use. Known for bridging the gap between tech and trust, Erica helps organizations and individuals understand that AI is not neutral, it is trained, and what we choose to build today will define who gets access to opportunity tomorrow.

    Erica is the founder of HER Collective, a fast-growing leadership community designed to help women rise and stay in positions of power. HER Collective is the only community for women that sits at the intersection of leadership, women, and AI, accelerating career growth at scale.

    She lives in the Research Triangle Park area of North Carolina with her husband, Dan, and her two children, Hudson and Halle. She enjoys running half-marathons and reading historical fiction novels.

    Press & Media

    Erica is available for interviews, speaking engagements, and book-related events.
    For more information, download Erica’s Press Kit here. For all media, speaking, or event enquiries, please email: hello@ericaandersonrooney.com.

      Stay in Touch

      Follow along on Instagram for tips, tricks, and freebies
      to help you shatter your glass ceiling.

      • I'm back agaaaaaainnnnnnnn........! Part 2! The Talent Collective could not get enough AI training, so they invited me back! This time, we are building a Chief of Staff, together LIVE, that will help this group of recruiters track their tasks, close follow up loops, surface candidates that haven't been touched in {x} days, and MORE. The group had a little pre-work to do, to make the build effective - but they will leave this hour with a fully build Agent that makes their workload easier the moment they click "create."
      • If you thought you only had to worry about the pay gap in corporate America, you’re mistaken- and a little bit behind in the times. The AI gap is here and it’s not just one gap it’s four. 1- the authority that measures the distance between who is encouraged to use and build with AI and who is not. 2 – the awareness gap is the distance between who gets seen and recognized in the machines 3 – the compounding gap is the distance between pay and wealth. A paycheck funds your life, but wealth funds options. 4 – the infrastructure gap is the distance between who is building and hard coding these systems and who is left out. All of these gaps together could be women’s greatest opportunity or their biggest setback. My question is, will you help close these gaps or will you fall into them? #TheAIGap #WomenLeaders #CareerGrowth #AIEducation #Paygap
      • She was one of six Americans. One of four Black people. And she was insulted every single day. That's not "I felt a little out of place." And Dr. Syreeta Rios was experiencing it on repeat - every. dang. day. Here is the thing: When you're the only one who looks like you, every room costs you something before you even open your mouth. And most women carry that silently because when you call it out, it gets you labeled "difficult." Dr. Syreeta named it anyway. And that is what we dive into on the latest episode of Glass Ceilings and Sticky Floors. Save this for the next time someone tells you it's "all in your head." 👇 #womenleaders #theonly #glassceilings #womenintech #representation
      • What if the only thing standing between you and the thing you keep putting off is the belief that you have to be ready first. You don’t. Ready is a myth your overthinking invented to keep you safe. The promotion conversation. The post you keep drafting and deleting. The AI tool everyone says you should learn. The side project that’s been a Google Doc for eight months. None of it needs perfect. It needs a messy, unimpressive, slightly terrifying first attempt today. Perfect is just procrastination in a nicer outfit. What have you been waiting to feel “ready” for? 👇 #womenleaders #careergrowth #sticky floors #womeninbusiness #workingmoms
      • Here's the lie that keeps women stuck: that going after a dream means burning down the life you already built. It doesn't. Mitch Matthews calls the alternative "little experiments." Small, controlled, low risk. You keep the paycheck. You keep the benefits. You just start testing. He grew an entire business this way because he could not afford to just walk away from his job. So he ran tiny experiments and grew the ones that worked. And the part that stuck with me: it is not selfish to dream. Invite your family in. Let your kids see you reach for something. That is not time taken away from them. That is the example. You do not need permission and you do not need a clean calendar. You need one small experiment this week. What is the smallest version of your dream you could test in the next seven days? Drop it below. #workingmoms #womenleaders #careergrowth #HERcollective
      I'm back agaaaaaainnnnnnnn........! Part 2! The Talent Collective could not get enough AI training, so they invited me back! This time, we are building a Chief of Staff, together LIVE, that will help this group of recruiters track their tasks, close follow up loops, surface candidates that haven't been touched in {x} days, and MORE. The group had a little pre-work to do, to make the build effective - but they will leave this hour with a fully build Agent that makes their workload easier the moment they click "create."
      @ericaandersonrooney
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      I'm back agaaaaaainnnnnnnn……..! Part 2! The Talent Collective could not get enough AI training, so they invited me back! This time, we are building a Chief of Staff, together LIVE, that will help this group of recruiters track their tasks, close follow up loops, surface candidates that haven't been touched in {x} days, and MORE. The group had a little pre-work to do, to make the build effective – but they will leave this hour with a fully build Agent that makes their workload easier the moment they click "create."
      9 hours ago
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      1/5
      @ericaandersonrooney
      @ericaandersonrooney
      •
      Follow
      If you thought you only had to worry about the pay gap in corporate America, you’re mistaken- and a little bit behind in the times. The AI gap is here and it’s not just one gap it’s four. 1- the authority that measures the distance between who is encouraged to use and build with AI and who is not. 2 – the awareness gap is the distance between who gets seen and recognized in the machines 3 – the compounding gap is the distance between pay and wealth. A paycheck funds your life, but wealth funds options. 4 – the infrastructure gap is the distance between who is building and hard coding these systems and who is left out. All of these gaps together could be women’s greatest opportunity or their biggest setback. My question is, will you help close these gaps or will you fall into them? #TheAIGap #WomenLeaders #CareerGrowth #AIEducation #Paygap
      3 days ago
      View on Instagram |
      2/5
      @ericaandersonrooney
      @ericaandersonrooney
      •
      Follow
      She was one of six Americans. One of four Black people. And she was insulted every single day. That's not "I felt a little out of place." And Dr. Syreeta Rios was experiencing it on repeat – every. dang. day. Here is the thing: When you're the only one who looks like you, every room costs you something before you even open your mouth. And most women carry that silently because when you call it out, it gets you labeled "difficult." Dr. Syreeta named it anyway. And that is what we dive into on the latest episode of Glass Ceilings and Sticky Floors. Save this for the next time someone tells you it's "all in your head." 👇 #womenleaders #theonly #glassceilings #womenintech #representation
      5 days ago
      View on Instagram |
      3/5
      @ericaandersonrooney
      @ericaandersonrooney
      •
      Follow
      What if the only thing standing between you and the thing you keep putting off is the belief that you have to be ready first. You don’t. Ready is a myth your overthinking invented to keep you safe. The promotion conversation. The post you keep drafting and deleting. The AI tool everyone says you should learn. The side project that’s been a Google Doc for eight months. None of it needs perfect. It needs a messy, unimpressive, slightly terrifying first attempt today. Perfect is just procrastination in a nicer outfit. What have you been waiting to feel “ready” for? 👇 #womenleaders #careergrowth #sticky floors #womeninbusiness #workingmoms
      5 days ago
      View on Instagram |
      4/5
      @ericaandersonrooney
      @ericaandersonrooney
      •
      Follow
      Here's the lie that keeps women stuck: that going after a dream means burning down the life you already built. It doesn't. Mitch Matthews calls the alternative "little experiments." Small, controlled, low risk. You keep the paycheck. You keep the benefits. You just start testing. He grew an entire business this way because he could not afford to just walk away from his job. So he ran tiny experiments and grew the ones that worked. And the part that stuck with me: it is not selfish to dream. Invite your family in. Let your kids see you reach for something. That is not time taken away from them. That is the example. You do not need permission and you do not need a clean calendar. You need one small experiment this week. What is the smallest version of your dream you could test in the next seven days? Drop it below. #workingmoms #womenleaders #careergrowth #HERcollective
      1 week ago
      View on Instagram |
      5/5